Brand image Packaging
At LB, we wanted to create a derivative product that would hit hard. Being fans of intense sensations, the choice was obvious: a range of hot sauces. And so Taburn was born - a name inspired by a typically Québécois expression, a mixture of swearing and pain - exactly what you feel when the sauce burns. It heats up, it shakes, it scores.
With its esoteric universe and powerful visuals, Taburn isn't just a sauce: it's an experience that awakens the mind, burns the body and leaves an unforgettable mark with every bite.